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Here's PROOF that your NEX saves you money.
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NEXCOM hires an independent research firm to conduct a survey on how much customers save when they shop at their NEX. In October 2013, the research firm shopped for 400 products in various departments including audio, clothing, shoes, cosmetics, greeting cards, hardware, appliances, sunglasses and toys.

The results showed that customers save an average of 22% NOT including sales tax. Savings varied in each of the eight market areas surveyed:

Average percent savings not including sales tax

Bethesda, MD 21.8%
Everett, WA 22.9%
Great Lakes, IL 21.3%
Jacksonville, FL 19.3%
Norfolk, VA 21.7%
Pearl Harbor, HI 24.0%
Pensacola, FL 20.8%
San Diego, CA 22.4%


Home Depot 10.1%
J C Penney 28.6%
Macy's 30.6%
Kmart 22.7%
Office Depot 36.6%
Sears 16.0%
Target 10.4%
Walgreens  27.2% 
Walmart 3.2%