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What it is: A shampoo that helps rebuild damaged hair, dissolving buildup while filling in cracks of damage so hair is left soft, healthy and supple.
What it does: It's formulated with the brand's patented Alpha Keratin 60ku® protein and behaves like a high-powered treatment product. Hair is cleansed, nourished and replenished.
How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with conditioner.