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Face, Stick & Gel Sunscreen

Shiseido

Shiseido Urban Environment SPF 50 Mineral Sunscreen

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Product information

A daily, lightweight, clear mineral sunscreen for face with SPF 50.

This 100% mineral actives sunscreen offers broad-spectrum sun protection for all skin types, including sensitive skin, shielding against harmful UV rays without irritation. This mineral sunscreen features world-first technology that reduces the white cast after application, for a clear finish.

The innovative formula blends effortlessly into skin with a breathable, lightweight feel. Infused with 65% skincare ingredients, including Hyaluronic Acid, Vitamin E, and Ginkgo Leaf Extract, this everyday formula delivers 12-hour hydration while nourishing and soothing skin. Clinically proven to improve uneven skin tone and radiance in just 2 weeks, wrinkles and firmness in 4 weeks.

A formulation that provides UV protection using only UV scattering agents.
The world's first technology that improves the dispersibility of powder through the evaporation of volatile components after application in a suncare formulation using only UV scattering agents. (Based on Clarivate Analytics Japan survey, August 2024)
Clinically tested by 32 women.

KEY BENEFITS
� Proprietary IFSCC-awarded Mineral i-shield� technology transforms formula from sheer to clear when blended
� Suitable for all skin types, including sensitive and breakout-prone skin
� Broad-spectrum SPF 50 protects from UVA/UVB rays
� Clinically proven to improve uneven skin tone and radiance in just 2 weeks, wrinkles and firmness in 4 weeks
� Provides long-lasting, 12-hour hydration
� Water resistant for 40 minutes
� Fragrance-free. Alcohol-free. Paraben-free.
� Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic

HOW TO USE
� Apply daily as the final step in your morning skincare routine before makeup application.
� Shake well before use to ensure even distribution of mineral filters.
� Apply generously and evenly to face and neck at least 15 minutes before sun exposure.
� The formula dispenses white due to 100% mineral actives. Blend thoroughly until it transforms from sheer to clear.
� Can be worn alone or under makeup.

RESULTS
Clinically proven to improve uneven skin tone and radiance in just 2 weeks, wrinkles and firmness in 4 weeks.

After 2 weeks,
� 98% said skin looks healthy and vibrant
� 95% said skin dryness, texture, and roughness improved

After 4 weeks,
� 96% said elasticity improved
� 93% said fine lines and wrinkles improved

Clinically tested by 32 women.
Consumer tested by 102 women.

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