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Artificially flavored. Sugar free. 30% fewer calories than sugared gum. Calorie content of this size piece has been reduced from 7 to 5 calories. Contains bioengineered food ingredients. Helps keep teeth white*. *Chewing 1 piece for 12 minutes 5x/day helped reduce staining in a 12 week clinical trial. ADA: Accepted. American Dental Association. Helps prevent cavities when chewed for 20 minutes after eating. Dispose properly. Think twice.