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DevaCurl

DevaCurl No Poo Blue Anti-Frizz Zero Lather Curl Cleanser

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Size: 12 OZ
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Why You Need It:

Brassy orange tones can ruin a good curl day. That’s why we worked with our Devachan colorists to develop a blue-hued cleanser (blue counteracts orange) to tone that brass while gently cleansing. The non-lathering, conditioning formula with blue lotus flower and Smart Porosity Toning Technology helps equalize porosity for long-lasting, uniform toning. It leaves curls nourished, shiny, bouncy and vibrant. Now you can forget brass and turn up the sass!

No-Poo Blue 101:

Who needs No-Poo Blue?

This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.

No-Poo Blue will also help reduce unwanted orange tones and brighten up hair color overall on brunettes who:

  • Have lighter Pintura (balayage), ombré, or conventional highlights
  • Have lightened their hair completely
  • Have a combination of lighter hair with highlights

Can you use No-Poo Blue for every wash?

No-Poo Blue should be used to tone brassy curls. The effects of No-Poo Blue last up to 3 washes and too frequent use of No-Poo Blue could over-tone the hair. Our Devachan colorists recommend using every 2-3 washes, alternating with your regular cleanser.

For more toning, leave on for 2-3 minutes before rinsing

For best results, prep hair with Buildup Buster to help remove any surface build-up

Make sure to follow with your favorite One Condition or treatment to lock in moisture and keep curls feeling soft and hydrated. If curls are damaged, we recommend using Deep Sea Repair to help strengthen hair, improve elasticity and reduce breakage*.

*via repeated grooming testing

What is the fragrance? Is it natural or synthetic?

No-Poo Blue has a refreshing aquatic scent with a hint of blue lotus flower. This synthetic fragrance is IFRA compliant and we use an amount (<1%) which complies with global safety standards.

What testing was conducted on this product?

Each new DevaCurl product goes through extensive testing to ensure it meets strict quality and safety requirements before it is shipped to you, your salon, or favorite retailer. Our pre-market testing includes performance testing at our salon and on real customers; formula stability testing; microbiological challenge testing; human repeat insult patch testing (HRIPT); and ocular testing. Once a new product is approved for launch, we also perform either technical lab or consumer perspective testing to validate our performance claims.

Only the good stuff

Everything your curls need, and nothing they don't. Because we know curls.

  • Sulfate-Free
  • Paraben-Free
  • Silicone-Free
  • Cruelty-Free
  • Gluten-Free
  • Phthalate-Free

Size: 12 oz.