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Estd 1945. Oat is the first ingredient in this scalp-soothing, farm-fresh inspired blend. Infused with apple cider vinegar, it gently cleanses and adds high shine & balance. We believe that beautiful hair starts at the root. We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance.