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The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated.
Suitable for:
Safe for color-treated, highlighted and chemically processed hair.
Botanical cleansers - Precisely formulated for lasting radiant color, wash after wash.
Neutralizing power - Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.
Dual-charged molecules - Create a protective shield to keep water from penetrating into hair, reducing color washout.
Apricot
Nourishes and helps keep your hair soft, bouncy, and hydrated.
Aroma - Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.
94% naturally derived*. Cruelty free. Silicone free. Sulfate cleanser free.
*According to the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.