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Sony 55" 4K ULTA HD with HDR 60Hz, Motion-flow XR240, X-Reality Pro Processor (KD55X720E)

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MSRP: $799.99
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    Upgrade your viewing experience and dive into reality with 4K HDR entertainment. Witness contrast, color, and clarity deliver an authentic, life-like picture.

    • The dramatic contrast, color and detail of 4K HDR
    • 4K X-Reality PRO provides lifelike detail and clarity
    • Improved contrast with enhanced brightness and black levels
    • Lifelike motion with Motionflow™ XR technology
    • Quick access to YouTube™ & Netflix™ with a single click
    • Enhanced sound and clear dialog
    • Leave no cable exposed with hidden cable routing