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Benefit Cosmetics

Benefit Cosmetics They're Real! Tinted Eyelash Primer

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MSRP: $24.00
Color: No Color
Size: 0
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What it is:
A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery look—plus, it can be paired with your favorite mascara for boosted length and separation.

What it does:
Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation.

Research results:
They’re Real! Tinted Primer:
In a consumer panel survey on 65 women after 1 week:

  • 89% said lashes had a natural look
  • 91% said it was soft enough to layer on mascara 6 hours later

Beauty tip:
Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation.